What is a water footprint? What makes the water footprint virtual?
"This plot here is breaking down the cover crop. The roots are feeding the microorganisms, bacteria that work to convert nitrogen from the air into nitrogen the plant can use. Gazillions of these microorganisms lie underground in the humus."
Draw a picture of what John describes is happening in his soil and other regenerative organic farms like his.
What type of water does Farmer John use to grow his wheat? How does this save water?
Change is only an action away. Here are some ideas to get you started on your way to "be the change you want to see in the world."